If you have a blog you probably want more readers. More readers will lead to even more readers, and this will in turn lead to more and more profit. Increasing the visitors to your blog is a good thing, but how do you do it?
Many bloggers are great writers, but when it comes to marketing their blog and boosting readership, they are just clueless! If you are one of these bloggers, the following tips for marketing your blog and getting even more readers are for you.
Get social
Bloggers can benefit greatly from working with social networks. You and your blog need a presence on social media, using sites like Facebook, Twitter and Google+ to get more visitors. To use these social sites effectively, there are two things you need to do.
- First, you should have accounts on these sites for both you and your blog where you post links to all of your new content. To utilize the soft sell power of social media, you should try to remember to post about other things to, but these links are vital. This can catch the attention of new readers, and the links might attract search engines which will boost your SEO.
- Second, you need buttons…lots and lots of buttons. From your posts, your visitors should be able to directly share your content to their social accounts, so that their friends can become your readers too. There also should beFollow buttons that encourage your readers to become followers or fans on these social sites, so they can stay up to date with what you do on your blog.
Start reading
If you don’t already read other blogs in your niche, you need to start now. You should read these blogs, and when you find a post that is even loosely related to one of your posts, you need to leave a comment. When you comment, you should make a quality comment where you tie that post to yours, and you should be sure to leave a link to the post as well.
Provided you make a valuable, legitimate comment, this is a powerful strategy. You will get an SEO boost from the link from this site to yours, first and foremost. Secondarily, the folks who read that blog will see your smart, quality comment and will click on the link to your post because they will most likely want to read more about what you have to say.
Be their guest
If you want new people to come to your blog, and if you truly are a decent writer, you should search out guest blogging opportunities. By writing guest posts, a whole new readership gets to see your work, and if they like it they will click over to your blog to read more. Other bloggers like it because their blog gets updated, and they have to do very little work. This is a winning situation all the way around.
Incorporate keywords
Usually when talking about keyword, bloggers are just thinking about SEO and search engines, forgetting about SEO and the real people that do the searching. Using keywords, the right low competition keywords, should result in more actual people who searched for those keywords find your posts.
You want to make sure your keywords are relevant. When people click through to your posts, you want it to be what they are looking for so that they stick around and read. If your keywords are misleading, folks will click away and never come back.
Stick keywords in your title too! This will give a greater SEO boost, and visitors will be more likely to click through if the title does indeed sound like what they are looking for.
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